copa sul hotel signage

Interior signage for the Hotel Copa Sul in Rio de Janeiro, located by the famous Copacabana beach.

As part of the concept development, a journey in the city’s luscious flora to create a concept that diverted from the colorful tropical cliché so often used as an identifier for Rio de Janeiro. 

In this photo-series, I took pictures with rich textures and shapes that characterize the flora of the city, and worked the picture to give it a warm atmosphere without being overpowering. 

The typography was chosen for its elegant form and stands clear against the dark background to ease readability.