Branding and digital art for the Brazilian art blog Caleidoscópio.
Caleidoscópio is the Portuguese word for Kaleidoscope. The art blog's main purpose is to inform and inspire creatives by exposing information and projects that inspire new perspectives and vision for their work.
The logo and branding ideas came from the functionality of the kaleidoscope. The visual elements consist of monochromatic images of crumpled paper as an organic representation of the first step towards creation.