Bloomberg | deck chairs

Concept and visual design for Bloomberg's 2016 Summer Deck Chairs.

The use of design to expose the brand's core product while entertaining the public.

Every summer, Bloomberg puts deck chairs out in Finsbury Square London, for the public to use.

Inspired by the classic British striped deck chairs and Bloomberg's core product (information), the idea was to merge design + data with content based on the theme of summer - driven by weather data from the Bloomberg Terminal.