Bloomberg | deck chairs
Concept and visual design for Bloomberg's 2016 Summer Deck Chairs.
Creativepool 2017 Annual Winner / Graphic
Every summer, Bloomberg puts deck chairs out in Finsbury Square London, for the public to use.
The use of design to expose the brand's core product while entertaining the public.
Inspired by the classic British striped deck chairs and Bloomberg's core product (information), the idea was to merge design + data with content based on the theme of summer - driven by weather data from the Bloomberg Terminal.